TAG HEUER FORMULA 1

RACING PARTNERSHIPS

Building on a legacy of speed and precision, TAG Heuer's racing partnerships celebrate its enduring passion for motorsport.

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TAG Heuer Formula 1 Red Bull Racing CBZ2080.FT8091

A LEGACY OF CHAMPIONSHIP SUCCESS

A DECADE OF SPEED with ORACLE RED BULL

Since 2016, TAG Heuer has timed every crucial moment in Red Bull Racing’s rise to F1® dominance, from victories to bold timepieces.

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TAG Heuer Formula 1 Red Bull Racing CAZ101AZ.FT8090

A WINNING FORMULA ON AND OFF TRACK

PUSHING THE LIMITS with ORACLE RED BULL

TAG Heuer and Oracle Red Bull Racing push the boundaries of speed, precision, and performance—both on the track and on the wrist.

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TAG Heuer Gulf

gulf

tag heuer formula 1

The bold blue and orange of Gulf’s legendary livery meet TAG Heuer’s racing spirit in a timeless fusion of style and speed.

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TAG Heuer Ayrton Senna

SENNA

TAG HEUER FORMULA 1

Ayrton Senna and TAG Heuer share an unbreakable bond forged through relentless precision, daring performance, and racing greatness.

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TAG Heuer Indy 500

INDY 500

TAG HEUER FORMULA 1

TAG Heuer has timed every breathtaking second of the Indy 500 since 2004, capturing motorsport’s most exhilarating moments.

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MORE ABOUT THE TAG HEUER FORMULA 1 COLLECTION

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TAG HEUER FORMULA 1 COLLECTION

The motor-racing inspired collection for men and women who dare live life at full speed.

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TAG HEUER FORMULA 1 DATE

A tribute to TAG Heuer’s bold racing spirit, the Formula 1 Date collection blends heritage and modernity. Inspired by the 1986 Series 1, it reinvents vibrant colors and advanced technology for today’s fast-paced lifestyles.

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TAG HEUER FORMULA 1 CHRONOGRAPH

The TAG Heuer Formula 1 Chronograph collection is built for those who thrive on adrenaline. Inspired by the thrill of motorsport, these bold timepieces embody speed, endurance, and cutting-edge performance.

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TAG HEUER FORMULA 1

RACING PARTNERSHIPS

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MAX MAKES IT THREE: ANOTHER RECORD-BREAKING SEASON FOR VERSTAPPEN

MAX MAKES IT THREE: ANOTHER RECORD-BREAKING SEASON FOR VERSTAPPEN

The Edge looks back at an unforgettable year for the three-time Formula 1 world champion.

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A BIG STEP FOR MAX VERSTAPPEN

Throughout the season, Verstappen’s star qualities shone brightly, garnering well-deserved points and applause, ultimately crowning him the 2021 champion.

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27/05/2024 SPORT

TAG Heuer x Indy 500: 19 years of precision timing

To commemorate 19 years as the official timekeeper of the mythical race, TAG Heuer celebrated the weekend with exceptional ambassadors and a new timepiece.

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01/06/2023 TAG HEUER

CLOSE-UP: WHAT MAKES THE INDY 500 SO UNIQUE?

It’s not called ‘the greatest spectacle in racing’ for nothing. A rich history. Quirky traditions. Legendary stories. Three generations of fans. Here’s a closer look at what makes the Indianapolis 500, or the Indy 500, ‘the greatest spectacle in racing’.

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All you need to know about Netflix’s "Senna" Series

All you need to know about Netflix’s "Senna" Series

From its synopsis to the star-studded cast, below are some fun facts about the upcoming series - that brings to life TAG Heuer legend and ambassador, Ayrton Senna.

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THE ULTIMATE COLLECTOR’S GUIDE: TAG HEUER SENNA SPECIAL EDITIONS

THE ULTIMATE COLLECTOR’S GUIDE: TAG HEUER SENNA SPECIAL EDITIONS

Who better to embody TAG Heuer’s tag – ‘Don’t crack under pressure’ – than the legend that was (and is) Ayrton Senna. The all-but-superhuman motoracing star remains synonymous with incredible courage, skill and perseverance to this day. Some say there will never be another like him. Discover why in this article.

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AYRTON SENNA: DRIVER AGAINST TIME

AYRTON SENNA: DRIVER AGAINST TIME

Time, rather than speed, was what mattered to Ayrton Senna. All Grand Prix cars are fast, and any professional racing driver, given a straight piece of track, can put his foot down to reach and hold 200 miles an hour. Only the great ones can find ways to shave away the fractions of a second that make the real difference. And Senna was as great as they come.

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UNSUNG HEROES : AYRTON SENNA

One of the all-time brightest stars of motorsport, Ayrton Senna blazed through life with the passion and speed of a true racing genius.

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