SPARKING A BOLD REVOLUTION IN PINK

TAG HEUER CARRERA DATE PLASMA DIAMANT D'AVANT-GARDE IN 36 mm

TAG Heuer’s new breakthrough technology – Diamant d’Avant- Garde - sets another major milestone and a premiere for the luxury watchmaking industry by introducing the TAG Heuer Carrera Plasma 36 mm with colored Diamant d’Avant-Garde.

THE POTENTIAL OF LAB-GROWN DIAMONDS

1— DIAMOND SEEDS ARE PLACED INTO A VACUUM CHAMBER

2— PLASMA FROM SPECIFIC GASES IS IGNITED, GROWING THE CRYSTAL

3— THE LAB-GROWN DIAMONDS ARE THEN METICULOUSLY CUT BY LASER, THEN POLISHED

PINK COLORED LAB-GROWN DIAMONDS

PINK COLORED LAB-GROWN DIAMONDS

The introduction of lab-grown colored diamonds is yet another illustration of TAG Heuer’s Avant-Garde and innovative spirit so deeply anchored within the brand’s DNA: using lab-grown diamonds in all shapes and forms – now also in color – to create a disruptive design.

NEW PINK DIAMANT D’AVANT-GARDE

NEW PINK DIAMANT D’AVANT-GARDE

This amazing color in pink can be obtained during a special lab-grown diamond growth process. The CVD process offers the opportunity to introduce the color during the growth process, in a well-controlled environment, without the need for any post-processing. This way, the diamond is colored all the way through and homogeneously.

TAG HEUER CARRERA DATE
TAG HEUER CARRERA DATE

WHITE GOLD CASE

The new colored TAG Heuer Plasma Diamant d’Avant-Garde timepiece comes in 18K white gold on a 36 mm case, which represents the newly refined TAG Heuer Carrera Date.