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TAG Heuer: A (long) history of performance on the tracks

Since its inception, TAG Heuer has forged a unique relationship with the world of motor racing. From its early dashboard chronographs to iconic partnerships with motor races and Formula 1 teams, TAG Heuer's history is closely intertwined with the evolution of motor racing.

27/05/2024 SPORT

TAG Heuer x Indy 500: 19 years of precision timing

To commemorate 19 years as the official timekeeper of the mythical race, TAG Heuer celebrated the weekend with exceptional ambassadors and a new timepiece.

01/05/2024 SPORT

Ayrton Senna: Driver Against Time

Time, rather than speed, was what mattered to Ayrton Senna. All Grand Prix cars are fast, and any professional racing driver, given a straight piece of track, can put his foot down to reach and hold 200 miles an hour. Only the great ones can find ways to shave away the fractions of a second that make the real difference. And Senna was as great as they come.