Choose a country or region to view specific content for your location :
By ordering any of our Products, you acknowledge being 18 years old or older and you agree to be bound by these Terms and the other documents referred to in these Terms. Please print a copy of these Terms for future reference.
We amend these Terms from time to time as set out in clause 6. Every time you order Products from this site, please check these Terms to ensure you understand the terms which will apply at that time.
We are, LVMH Watch & Jewellery (UK) Limited, trading as TAG Heuer, a company registered in England and Wales under company number 1620385 (“we”, “us” or “our”). Our registered office is at Duval House, 16 - 18 Harcourt Street, Worsley, Manchester, M28 5GN.
Our VAT Number is: 588 6 104 08.
2.1. The images of Products on our site are for illustrative purposes only. Whilst we make every effort to display colours accurately, we cannot guarantee that the colours displayed on our site accurately reflect the colour of the Products.
2.2. The packaging of the Products may also vary from that shown in the images on our site.
2.3. All Products shown on our site are subject to availability. We will inform you by e-mail as soon as possible if the Product you have ordered is not available. If the Product you ordered is not available, we will not process your order. Please see clause 6 for further information.
3.1. You may be able to personalise your Product with an engraving. This engraving service will allow you to have a written message engraved on your Product. This engraving service is not available for all Products. When this engraving service is available, it will be indicated on the relevant Product page.
3.2. You agree that the content of the message which you ask us to engrave shall not, under any circumstances, infringe any applicable laws or the rights of third parties, in particular any intellectual property rights of third parties. You agree that the message that you ask us to engrave shall not be offensive, obscene, defamatory, abusive, discriminatory or contain expletives. We reserve the right to cancel your order or refuse to engrave messages which infringe applicable laws or the rights of third parties, or which we consider (in our absolute discretion) are likely to damage our brand image or that of a third party, or where the message contains language that we consider to be offensive, obscene, defamatory, abusive, discriminatory [or contain expletives]. We will contact you by email or by phone to notify you if we are exercising our right to cancel your order or to refuse to engrave your message for any of these reasons. You may then (i) ask us to engrave a different message on the Product, (ii) purchase the Product without an engraving, or (iii) cancel your order. If you decide to cancel your order, then if you have already paid for the Product, we will refund you the full amount as soon as possible.
3.3. You are responsible for ensuring that the message you ask us to engrave is correct. Once you have placed your order, the message cannot be modified.
3.4. Please note that TAG Heuer may terminate the engraving service in whole or part (including in respect of particular Products) at any time.
4.1. We use the personal information you provide to us in accordance with and for the purposes set out in our Privacy Policy which is accessible at: tagheuer.com/privacy-policy. Please take the time to read it, as it includes important terms which apply to you.
5.1. We are under a legal duty to supply Products that are in conformity with this Contract. Nothing in these Terms will affect your legal rights.
6.1. Our order process allows you to check and amend any errors before submitting your order to us. Please take the time to read and check your order before submitting it. If you submit an order to us which contains an error, please contact us on contact us page or by phone on +44 (0) 1204 203000 as soon as possible to correct the error. We will try to correct any error in the order submitted by you before it is processed, but we cannot guarantee this.
6.2. After you place an order, you will receive an e-mail from us acknowledging that we have received your order. This order acknowledgement does not mean that your order has been accepted by us. We will confirm our acceptance of your order by sending you an e-mail that confirms that the Products have been dispatched (Dispatch Confirmation). If we suspect someone’s identity, address, email address and/or payment information is being used fraudulently or in an unauthorized manner, we may require additional verification or information before accepting any order. The Contract between us will only be formed when we send you the Dispatch Confirmation. If we suspect that you are using someone’s identity, address, email address and/or payment information fraudulently or in an unauthorized manner, we may require additional verification or information before accepting any order. The Contract between us will only be formed when we send you the Dispatch Confirmation
6.3. If we are unable to supply you with a Product (for example because that Product is not in stock, no longer available or because of an error in the price on our site), or if we suspect any fraudulent or unlawful activity in connection with your order, or if we suspect that the order is being made in your capacity as a retailer or a reseller or otherwise placed in bad faith or not for a personal use, we will inform you of this by e-mail and we will not process your order. If you have already paid for the Product, we will refund you the full amount as soon as possible unless we believe that we are required to keep the money in the event that we suspect fraudulent or unlawful activity.
6.4. Unless specified otherwise, the purchase of the Product(s) is a one-off purchase that will be deemed completed once both parties have complied with their obligations in full.
7.1. We may revise these Terms from time to time. You should read these Terms carefully prior to the purchase of each Product from our site.
7.2. Every time you order Products from us, the Terms in force at that time will apply to the Contract between you and us.
7.3. If we revise these Terms and you have already placed an order with us, the revised Terms will not apply to the order that you have placed.
8.1. If you choose to end your Contract with us, your rights will depend on what you have bought, whether there is anything wrong with it, how we are performing and when you decide to end the Contract as set out below.
8.2. Ending the Contract because of something we have done or are going to do. If you are ending the Contract for a reason set out at a) to c) below, the Contract will end immediately and we will refund you in full for any Products which have not been provided and you may also be entitled to compensation. The reasons are:
8.3. Your legal right to change your mind: Subject to certain exceptions set out below or above, you have a legal right under the Consumer Contracts Regulations 2013 to change your mind within 14 days, starting from the day after you or someone you nominate receives the Product(s) (known as a “cooling off period”).
8.4. Our goodwill guarantee: We want you to be completely happy with your order. For your peace of mind (and without affecting your legal rights) we offer a more generous goodwill guarantee. Subject to certain exceptions detailed below or above, if for any reason you are not satisfied with a Product, we will gladly accept your return within 30 days of delivery of the original item, at our expense.
8.5. To return an item, please follow our return process included in your parcel or through this link https://www.tagheuer.com/gb/en/shopping-experience/returns.html to obtain a return authorization. Alternatively, please download our Cancellation Form if you need to cancel an order and return it to us using the contact details set out on that form.
8.6. Please note: a return authorization must be initiated within 30 days of receiving the order and the Product returned within 14 days of the return authorization being issued, such 14 days period starting from the day after the return authorisation is issued.
8.7. All Products must be returned with the original receipt, in an unused state and in brand-new condition, with all original shipping and Product packaging, protective materials, and tags in place.
8.8. Watch bracelets that have been adjusted at your request must have been done so by us or a TAG Heuer Authorized Retailer and should be returned with all the links originally shipped.
8.9. If you are exercising your legal right to change your mind or use our goodwill guarantee, we may reduce your refund of the price to reflect any reduction in the value of a Product if this has been caused by your handling them in a way which would not be permitted in a shop. If we refund you the price paid before we are able to inspect a Product and later discover you have handled the Product in an unacceptable way, you must pay us an appropriate amount.
8.10. Neither your legal right to change your mind and cancel the Contract (see clause 8.3 above) nor our goodwill guarantee (see clause 8.4 above) apply to personalised Products. This means that you cannot cancel the Contract for personalised Products just because you have changed your mind. Personalised Products include but are not limited to Products which have been engraved.
9.1. We do not charge our clients for shipping and handling. We normally send all merchandise using a reliable carrier. Depending on the country of delivery, please allow 3 to 14 calendar days for delivery once you have received the Dispatch Confirmation. If you order a Personalised Product, it may take longer to deliver your Product. In any event, you will be informed during the order process of the estimated delivery date of your order before proceeding to purchase.
9.2. Please refer to your delivery confirmation email from our carrier for exact details and parcel tracking reference.
9.3. For orders totalling over £10,000 a TAG Heuer Customer Service Representative will contact you to arrange delivery.
9.4. Please note that you might experience a delay on the delivery due to customs requirements on your home country.
9.5. Please note that the Products might be subject to local customs charges.
9.6. A Product which is goods will be your responsibility from the time we deliver any Product to the address you give us.
9.7. You own a Product which is goods once we have received payment in full.
9.8. If no one is available at your address to take delivery, we will leave you a note informing you of how to rearrange delivery or collect any Product from a local depot.
9.9. If, after a failed delivery to you, you do not re-arrange delivery or collect any Products from a delivery depot, we will contact you for further instructions and may charge you for storage costs and any further delivery costs. If, despite our reasonable efforts, we are unable to contact you or re-arrange delivery or collection we may end the Contract.
10.1. The prices of the Products will be as quoted on our site from time to time. Please see clause 9.4 for information about price errors on our site.
10.2. Prices for our Products may change from time to time. Any changes to the price of Products on our site will not affect any order for Product(s) which we have confirmed to you with a Dispatch Confirmation.
10.3. The price of a Product includes VAT (where applicable) at the applicable current rate chargeable in the UK for the time being. However, if the rate of VAT changes between the date of your order and the date of delivery, we will adjust the VAT you pay, unless you have already paid for the Products in full before the change in VAT takes effect.
10.4. Our site contains a large number of Products. It is always possible that, despite our reasonable efforts, some of the Products on our site may be incorrectly priced. We will normally check prices before accepting your order so that, where the Product's correct price at your order date is less than our stated price at your order date, we will charge the lower amount. Where the product’s correct price is higher than that advertised, if the pricing error is obvious and unmistakable and could have reasonably been recognized by you as a mispricing, we do not have to provide the Products to you at the incorrect (lower) price. In such case, we will contact you to inform you of this error and we will give you the option of continuing to purchase the Product at the correct price or cancelling your order. We will not process your order until we have your instructions. If we are unable to contact you using the contact details you provided during the order process, we will treat the order as cancelled and notify you in writing.
11.1. All prices on our site are in Pounds Sterling.
11.2. We accept payment as set out below.
During the order process
11.3. You can only pay for Products using [all major] debit cards or credit cards [as set out during the payment process]. You agree to pay in full the prices for any purchases you make either by credit or debit card concurrent with your online order or by other payment means acceptable to us:
Bank transfer
11.4. If you do not make any payment due to us by the due date for payment and still do not make payment within 5 days of us reminding you when that payment is due, we may:
11.5. If you dispute any payment you have made to us in good faith and contact us to let us know promptly after you have made the payment that you dispute and continue to deal promptly with any communications with us in relation to that dispute where required, clause 11.4b) will not apply for the period of the dispute.
11.6. Klarna: Klarna is a third-party finance company which operates independently from us. If you elect to pay with Klarna, you will be redirected to Klarna’s website to complete your payment. The Klarna terms and conditions that will apply will be presented to you on Klarna’s website and can be found at: https://www.klarna.com/uk/terms-and-conditions. You should read Klarna’s terms and conditions carefully prior to agreeing to be bound by them. Eligibility for use of the Klarna payment method will be determined by Klarna in their sole discretion and neither we nor our staff accept any liability in respect of your use of Klarna as a payment method. You shall be responsible for payments made to Klarna under their terms and conditions. In the event that you do not make payments in accordance with Klarna’s terms and conditions, Klarna may impose additional charges on you and it may affect your credit score. When you choose to purchase Products using Klarna’s payment solution, you will be sharing your personal data with Klarna and the terms of Klarna’s privacy policy, which can be found here: https://cdn.klarna.com/1.0/shared/content/legal/terms/Klarna/en_gb/privacy/ shall apply to their use of your personal data. If you choose to pay with Klarna, in some circumstances, we will need to share your personal information with Klarna and receive information about you from Klarna. We process your personal data in accordance with our privacy policy as set out in clause 3. LVMH Watch & Jewellery (UK) Ltd acts as a broker and not the lender and only offers finance from Klarna. LVMH Watch & Jewellery (UK) Ltd is authorised and regulated by the Financial Conduct Authority, Registration Number FRN 916451. Subject to age, status and affordability, minimum spend applies.
12.1. If we fail to comply with these Terms, we will be responsible to you for the loss or damage you suffer that is a foreseeable result of our breach of these Terms, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the Contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.
12.2. We only supply the Products for domestic and private use. You agree not to use the Product for any commercial, business or re-sale purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
12.3. We do not in any way exclude or limit our liability in any way that would be unlawful. That includes liability for:
13.1. We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under a Contract that is caused by an act or event beyond our reasonable control (“Event Outside Our Control”) provided that we contact you as soon as reasonably possible and take steps to minimize the effect of the delay. Provided we do this we will not be liable for an Event Outside Our Control. If there is a risk of substantial delay you may contact us to end the Contract and receive a refund for any Products you have paid for but not received.
14.1. When we refer, in these Terms, to "in writing", this will include e-mail.
14.2. If we need to contact you or give you notice in writing, we will do so by e-mail or by pre-paid post to the address you provide to us during the order process.
14.3. If you have any questions or complaints about our products, please contact us. You can contact us as follows:
15.1. The new Connected Watch Trade-In program (the “Program”) operated by LVMH Watch & Jewellery (UK) Limited, trading as “TAG Heuer”, a company registered in England and Wales under company number 1620385 whose registered office is located at Duval House, 16 - 18 Harcourt Street, Worsley, Manchester, M28 5GN (“TAG Heuer”, “we”, “us” or “our”) in the United Kingdom and effective as of December 11th, 2023, (the “Effective Date”) provides you with the option to receive a credit in exchange for trading in your current TAG Heuer Connected from previous generations (the “Current Watch”), subject to the purchase of the latest generation of the TAG Heuer Connected watch named Calibre E4 (the “New TAG Heuer Connected”). The Program is subject to the terms and conditions below (the “Trade-In Terms”). By participating to the Program, you agree to and are bound by these Trade-In Terms. For the avoidance of doubt, it is recalled that the new Program is available only for participation in the Program after December 11th, 2023 and that the Trade-In Terms do not include any retroactive provision for any similar program previously implemented by TAG Heuer.
15.2. The Program may not be available in all TAG Heuer stores. Please refer to our web page https://www.tagheuer.com/stores to find the list of TAG Heuer selected stores where the Program is available (the “TAG Heuer Selected Stores”). You can also benefit from the Program after you have purchased a New TAG Heuer Connected on our website by following the process set out in paragraph 7.
15.3. Your Current Watch will be eligible to the Program if it belongs to one of the eligible generations of TAG Heuer Connected watches (for more information on the eligible generations, please visit our Program web page on https://www.tagheuer.com/smartwatches/connected-trade-in.html or ask a customer advisor in one of our TAG Heuer Selected Stores), if we can confirm its authenticity and if its serial number is perfectly legible. TAG Heuer reserves the right to reject specific watches based on their condition (notably if their authenticity cannot be confirmed).
15.4. You will be able to trade in your Current Watch and receive a trade-in credit (the “Trade-In Credit”) toward a purchase of the New TAG Heuer Connected made as from the Effective Date of the Program. The amount of your Trade-In Credit is the same whatever the generation of your Current Watch (Calibre E1, E2 or E3) but may vary, as set and modified unilaterally by TAG Heuer from time to time). Please refer to our Program web page or ask a customer advisor in one of our TAG Heuer Selected Stores for the most up-to-date information on the amount of the Trade-In Credit value. The acceptance and execution of the Program to trade in your Current Watch for the Trade-In Credit leads to the transfer of title and ownership over your Current Watch to TAG Heuer, and your Current Watch will not be returned to you under any circumstances once you have transferred its title and ownership to us under the Program (see also paragraph 6 and paragraph 7).
15.5. The personal information which we may need and request from you in connection with your participation to the Program will be processed in accordance with our privacy policy, which is accessible at https://www.tagheuer.com/privacy-policy.html.
15.6. TAG Heuer Selected Stores: To benefit from the Program in one of our TAG Heuer Selected Stores, you must purchase a New TAG Heuer Connected in the store concurrently with the trade-in of your Current Watch. You must bring your Current Watch with you so that our teams can confirm its eligibility to the Trade-In Credit. After successful completion of these steps, provided you are happy to proceed, you will receive your Trade-In Credit toward the concurrent purchase of a New TAG Heuer Connected. The title and ownership of your Current Watch will be transferred to TAG Heuer upon the completed purchase of your New TAG Heuer Connected with the Trade-In Credit. By participating in the Program and giving us your Current Watch, you represent and warrant that you are the sole legal owner of the Current Watch and you will indemnify TAG Heuer from any claims that the trade in of the Current Watch was not duly authorized, that you were not the legal owner of the Current Watch, or that you did not have the right to transfer ownership to TAG Heuer, for example due to third parties’ rights.
15.7. TAG Heuer e-commerce website: To benefit from the Program after you have completed your online purchase of a New TAG Heuer Connected on our e-commerce website, you must first complete your purchase of the New TAG Heuer Connected. You will then need to contact our Customer Care team within thirty (30) calendar days following delivery of your New TAG Heuer Connected to initiate the trade-in process. Our Customer Care team will provide you with (i) instructions to perform an initial assessment of the eligibility of your Current Watch (note that you can also contact our Customer Care team to perform such initial assessment before purchasing your New TAG Heuer Connected), (ii) instructions and timing requirements for the shipment of your Current Watch to us if the initial eligibility assessment is positive and (iii) a prepaid shipping label which you must use to return your Current Watch. If you return your Current Watch other than via the prepaid shipping label, the shipment will be at your expense. If you do not contact our Customer Care team by the end of the thirty (30) calendar day period or ship your Current Watch within the time period instructed to you by our Customer Care team, the benefit of the Program will be void and your Current Watch will no longer be eligible for the Trade-In Credit.
Upon receipt of your Current Watch shipped in accordance with our instructions, our Customer Care team will proceed to a final confirmation of its eligibility to the Trade-In Credit and communicate such confirmation to you. After such confirmation and once the return period applicable to the purchase of your New TAG Heuer Connected has expired (see paragraph 13), the title and ownership of your Current Watch will be transferred to us and paragraph 8 will apply. We will proceed to the payment of the amount corresponding to the Trade-In Credit after the end of the return period applicable to your New TAG Heuer Connected, in the same currency and through the same payment method used for your purchase of the New TAG Heuer Connected. If we conclude that your Current Watch is not eligible to the Program pursuant to the Trade-In Terms, our Customer Care team will inform you accordingly and we will return your Current Watch to you, at our expense.
15. 8. By participating to the Program, you understand and agree that once the title and ownership of your Current Watch is transferred to TAG Heuer, TAG Heuer will initiate the disposal process of the Current Watch and will no longer be able to recover it. You disclaim any and all right or title on and to your Current Watch once it has been transferred to us, including the right to collect, as applicable, its value other than the received Trade-In Credit.
15.9. You must perform a factory reset and remove all personal information from your Current Watch before handing it or sending it to us pursuant to paragraphs 6 and 7, respectively. In proceeding to benefit the Program, you represent and confirm that you have performed such factory reset and removed all personal information from your Current Watch accordingly. TAG Heuer shall not be responsible for the disclosure or any other processing of any private information that has not been removed from your Current Watch prior to its return or shipment.
15.10. You must use the following methods of payment for the purchase of your New TAG Heuer Connected under the Program: all major debit or credit cards, Paypal (for online purchases only) or wire transfer in certain TAG Heuer Selected Stores depending on countries. Cash payments are also accepted in certain TAG Heuer Selected Stores, to the extent permitted by law and by our internal policies. Other methods of payment (e.g., payment in several instalments through a financing solution which could be proposed by TAG Heuer in certain countries for a regular purchase) are not available for a purchase under the Program.
15.11. Trade-In Credits cannot be combined for a single purchase of a New TAG Heuer Connected.
15.12. Returns – General: Taking part in the Program does not affect your right to return your New TAG Heuer Connected in accordance with our applicable return policies, subject to paragraphs 4, 7 and 8.
15.13. Returns – Online: For returns of the New TAG Heuer Connected purchased on our website, we will reimburse you the purchase price in the same currency and through the same payment method used for the purchase of your New TAG Heuer Connected in accordance with our online terms and conditions of sale which can be found on https://www.tagheuer.com/legal/terms.html and the benefit of the Program will be cancelled. If you return your New TAG Heuer Connected during the applicable return period and you have sent us your Current Watch to receive the Trade-In Credit, we will return your Current Watch to you at our expense and you will not receive the Trade-In Credit.
15.14. Returns – TAG Heuer Selected Stores: Returns of the New TAG Heuer Connected purchased in TAG Heuer Selected Stores shall be subject to the applicable return policy of the store where the New TAG Heuer Connected has been purchased. Please ask the customer advisors in your TAG Heuer Selected Store for additional information on any such return policy.
15.15. TAG Heuer reserves the right to exclude from the Program certain specific models or editions of the New TAG Heuer Connected collection.
15.16. The Program is only available to consumers who will purchase the New TAG Heuer Connected for domestic and private use. The purchase of a New TAG Heuer Connected with the intention of reselling it is strictly prohibited under the Program.
15.17. The Program cannot be combined with any other promotions, discounts or offers unless specifically provided for in the terms and conditions of such offers.
15.18. TAG Heuer reserves the right to terminate, adapt or amend the Program, including the Trade-in Credit value, the eligibility criteria, the trade-in conditions and the Trade-In Terms at any time.
15.19. The Program eligibility or the Trade-In Credit offered by TAG Heuer are not transferrable to any person other than you, as the owner of a Current Watch or a New TAG Heuer Connected.
15.20. TAG Heuer reserves the right to decline or cancel your participation in the Program, if we believe that your participation is pursuing an illegal or fraudulent purpose.
15.21. Each of the paragraphs of these Trade-In Terms operates separately. If any court or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.
15.22. Other than as specified in these Trade-In Terms, our standard terms and conditions for the sale of TAG Heuer products will also govern your purchase of the New TAG Heuer Connected. In case of inconsistency or conflict between the Trade-In Terms and our standard terms and conditions, the Trade-In Terms shall prevail.
15.23. These Trade-In Terms are governed by the law of England and Wales and the courts of England and Wales will have exclusive jurisdiction for any dispute arising in connection with these Trade-In Terms.
16.1. We may transfer our rights and obligations under a Contract to another organization, but this will not affect your rights or our obligations under these Terms.
16.2. You may only transfer your rights or your obligations under these Terms to another person if we agree in writing. This means that if you purchase a Product as a gift for someone, only you will retain the rights under these Terms unless we have agreed in writing to transfer those rights to the recipient of the gift.
16.3. This Contract is between you and us. Except as expressly set out in this clause 16, a person who is not a party to this Contract will not have any rights to enforce any of its terms. The rights of the parties to terminate, rescind or agree any variation, waiver or settlement under this Contract are not subject to the consent of any other person.
16.4. Each of the paragraphs of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.
16.5. If we fail to insist that you perform any of your obligations under these Terms, or if we do not enforce our rights against you, or if we delay in doing so, that will not mean that we have given up our rights against you and will not mean that you do not have to comply with those obligations. If we do accept a default by you, we will only do so in writing, and any written acceptable by us does not mean that we will automatically accept any later default by you.
16.6. These Terms are governed by the law of England and Wales. This means a Contract for the purchase of Products through our site and any dispute or claim arising out of or in connection with the Contract (including non-contractual disputes or claims) will be governed by the law of England and Wales. You and we both agree that the courts of England and Wales will have exclusive jurisdiction. If you are a consumer you will benefit from any mandatory provisions of the law of the country in which you are resident. Nothing in these terms, including this clause 16.6, affects your rights as a consumer to rely on such mandatory provisions of local law.