COLLECTION
TAG HEUER FORMULA 1
The motor-racing inspired collection for men and women who dare live life at full speed
VIEW ALL TAG HEUER FORMULA 1 TAG HEUER FORMULA 1A HISTORICAL PASSION
Through its legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep.
THE ORIGINALS, REIMAGINED
Reviving the 1986 classic, TAG Heuer partners with lifestyle brand Kith for a striking collaboration, relaunching the original TAG Heuer Formula 1 Series 1. This limited edition collection, a fusion of bold colourways and modern materials, pays tribute to an original design cherished by enthusiasts and collectors alike, including Kith’s founder, Ronnie Fieg.
Of the ten colorways, the stainless steel iteration is a joint offering from TAG Heuer and Kith. Seven models are Kith exclusives, each inspired by a city that hosts a Kith flagship store, while the green and blue models are exclusive to TAG Heuer.
A VIBRANT NEW TAG HEUER FORMULA 1 CHRONOGRAPH
With its blue dial and tachymeter scale, this striking TAG Heuer Formula 1 Chronograph comes equipped with a highly resistant orange rubber strap.
SHOP NOW
MULTIPLE OPTIONS TO FIT ANY LIFESTYLE. WEAR IT EVERY DAY TO DO EVERYTHING
The racing-inspired notches on the bezel is an emblematic feature of this TAG Heuer’s luxury collection. It is the only series emblazoned with the colored TAG Heuer shield.
VIEW ALL WATCHESA ROAD-TESTED ENDURANCE MACHINE, QUARTZ-POWERED OR AUTOMATIC, DESIGNED TO LAST
Built for speed, the casual sports watch worn by Formula 1 legends has a metal bracelet with driver extension to fit over the sleeve of a racing suit. Highly shock resistant, it goes through more than 60 quality tests and can take anything your life’s adventure throws at it.
VIEW ALL MOTORSPORTS WATCHESCOCKPIT-INSPIRED
" I am not designed to come second or third. I am designed to win. Racing is in my blood. "
MORE STORIES ON OUR ONLINE MAGAZINE - THE EDGE
GLAMOROUS WATCHES FOR ACTIVE LIFESTYLES
Function meets fashion in the famous TAG Heuer Formula 1 Lady collection, now a series of completely redesigned watches that can be personalized with interchangeable straps. Switch from sporty to classic in just one click.
VIEW ALL WOMEN WATCHESTAG HEUER CHOOSES ITS CHALLENGES, THEN PUSHES BEYOND
For more than 160 years, TAG Heuer has led, never followed, setting its own rules and driving watchmaking into uncharted territories. Its timepieces are not faithful reflections of tradition, but true representatives of design and engineering at their most innovative and awe-inspiring.
DISCOVER OUR SAVOIR-FAIRE
TAG HEUER FORMULA 1, FROM 1971 TO NOW
1971-1979
Jack Heuer strikes a deal with Scuderia Ferrari to provide timekeeping equipment. Their drivers start wearing Heuer watches, and the watchmaker becomes the first non-automotive brand to sponsor motor racing.
1985
Heuer joins TAG (Techniques d’Avant-Garde) and as TAG Heuer the brand becomes McLaren’s racing team sponsor. The following year the TAG Heuer Formula 1 is launched, tested by McLaren drivers.
1992-2003
TAG Heuer is the official timekeeper of Formula 1. The top drivers wear the circuit’s top watch, the hugely successful TAG Heuer Formula 1. In 2004, it relaunches the Collection, and becomes Official Timekeeper of the Indianapolis 500.
2016
TAG Heuer becomes Official Timekeeper and Partner of RED BULL Racing Formula 1 Team.
TAG HEUER COLLECTIONS
CARRERA
VIEW ALL WATCHES CARRERA
AQUARACER
VIEW ALL WATCHES AQUARACER
MONACO
VIEW ALL WATCHES MONACO
CONNECTED
VIEW ALL WATCHES CONNECTED
AUTAVIA
VIEW ALL WATCHES AUTAVIA