TAG HEUER

MONACO

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The iconic square chronograph

An avant-garde icon beloved by connoisseurs, the TAG Heuer Monaco is an emblem of racing heritage and daring individuality.

THE MONACO LEGEND SINCE 1969

LAUNCHED IN 1969

THE BIRTH OF AN ICON

The Monaco’s provocative look represented a complete break with conventional watch design. Equally radical was its perfect water-resistance — a world first for a square case. More revolutionary still is its heart, the Chronomatic Calibre 11, the first automatic chronograph movement with microrotor.

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SPORTING GLAMOUR

BOLD GEOMETRIES, BOTH VINTAGE AND CONTEMPORARY

Often copied, never equaled, the TAG Heuer Monaco stands out thanks to its signature features, such as its square case and beveled sapphire crystal. Innovations and re-interpretations over the next half century - special editions, in-house movements - were even more revolutionary.

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" At the time, we immediately knew this was something special. […] The revolutionary square case would be the perfect housing for our avant-garde Monaco. "

Jack Heuer, TAG Heuer Honorary Chairman President

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