OFFICIAL TIMEKEEPER OF FORMULA 1®. AGAIN.

For decades, TAG Heuer has reigned supreme on the racetrack. Over 230 Grand Prix wins. More than 500 podium finishes. 15 World Drivers’ Championship titles. 11 World Constructors’ Championship titles.

THE MINDSET THAT DRIVES US ALL

DESIGNED TO WIN

Champions aren’t born. They are built through precision, resilience, and the drive to defy limits—just like every TAG Heuer timepiece.

iconic collections

This passion for racing has fueled the creation of iconic watch collections, each reflecting a distinct chapter of the company's motorsport heritage.

TAG HEUER MONACO

The Original Square Icon

A revolutionary design, the indomitable Calibre 11, and Steve McQueen’s timeless symbol of cool.

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TAG HEUER CARRERA

THE ‘PANDA’, REBORN

An icon revived with a sleek glassbox design, bold contrasts, and modern engineering for peak performance.

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TAG HEUER CARRERA

BOLD IN BLUE

With its signature blue sunray dial, TH31-02 movement, and refined details, this watch is built for those who lead with style.

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TAG HEUER FORMULA 1

Built For The Racetrack

A striking, red-accented 44mm chronograph crafted in titanium grade 2 and inspired by the thrill of motorsport.

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TAG HEUER FORMULA 1

Capturing the Sun’s Power

With just a minute of light exposure, the Calibre TH50-00 powers the TAG Heuer Formula 1 Solargraph watch for a full day.

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Ayrton Senna, the legendary racing driver and TAG Heuer Ambassador, redefined racing with relentless passion, precision, and an unbreakable drive to win against all odds.

DISCOVER SENNA’S LEGEND

TAG Heuer Monaco Split-Seconds Chronograph | F1®

Inspired by the raw energy of Formula 1®, the TAG Heuer Monaco Split-Seconds Chronograph | F1® is a technical marvel. Its white ceramic case and red translucent dial pay homage to the signature colors and high-octane world of Formula 1®, while its rattrapante chronograph captures the precision and thrill of elite motorsport timing. Limited to only 10 pieces, this timepiece is a true collector’s icon.

DISCOVER THE TIMEPIECE

Trailblazing the future of motorsport, on and off the track.

Few have shaped the world of motorsport innovation like Jack Heuer. A true pioneer, his visionary approach revolutionized sponsorships and partnerships, setting new standards in the industry. Beginning with his groundbreaking collaboration with Ferrari in 1971, and later forging legendary alliances with McLaren (1986-2015), Jack Heuer’s influence helped redefine racing’s golden age. His leadership also brought TAG Heuer to the forefront as the Official Timekeeper of Formula 1 from 1992 to 2003, laying the foundation for partnerships that continue to inspire and innovate today.

In 1972, the “Le Mans Centigraph”, designed for the Ferrari Racing team, became the benchmark for motorsport timekeeping - adopted by racing teams worldwide as the pinnacle of accuracy and innovation.

Timeless Icons of Watchmaking History

Explore 12 legendary TAG Heuer models that have defined decades of innovation, style, and precision in the world of horology.

Legendary Drivers, Iconic Timepieces

Discover the extraordinary connection between TAG Heuer watches and motorsport legends, where precision fuels greatness on the tracks and beyond.

Famously worn by Steve McQueen in the movie Le Mans, the Heuer Monaco remains an emblem of daring style and motorsport excellence.

DISCOVER STEVE MCQUEEN’S LEGEND

The TAG Heuer S/EL, with its unique 'S' link bracelet, mirrored Ayrton Senna's seamless blend of grace and speed on the track.

discover our tribute to ayrton senna

Famously worn by Steve McQueen in the movie Le Mans, the Heuer Monaco remains an emblem of daring style and motorsport excellence.

DISCOVER STEVE MCQUEEN’S LEGEND

The TAG Heuer S/EL, with its unique 'S' link bracelet, mirrored Ayrton Senna's seamless blend of grace and speed on the track.

discover our tribute to ayrton senna

MAKING HISTORY TOGETHER FOR 60 YEARS

In 1971 Heuer made history by becoming the first watch brand to sponsor a Formula 1® team, with its logo emblazoned on the cars of Scuderia Ferrari. This marked the beginning of a long and fruitful involvement with the sport, including serving as the Official Timekeeper of Formula 1® from 1992 to 2003.

1962

As Formula 1® drivers become trendsetters, watches like the Autavia, introduced in 1962, became synonymous with victory.

DISCOVER HEUER AUTAVIA

1969

Heuer became the first watchmaking logo to appear on a Formula 1® car.

2016

TAG Heuer joined forces with Oracle Red Bull Racing, accompanying the team through multiple championships.

DISCOVER OUR PARTNERSHIP

1971

As the Ferrari team began racking up wins, the Heuer Carrera 1158 watches gifted to them by Heuer earned a reputation as a golden ticket.

1971

Using the revolutionary « Le Mans Centigraph », Ferrari and Heuer took precision timekeeping to the next level.

1974

Heuer released several collections named for racetracks around the world, including the Silverstone.

DISCOVER HEUER SILVERSTONE

1986

The official launch of the TAG Heuer Formula 1 collection solidified the brand as pioneers or avant-garde.

DISCOVER TAG HEUER FORMULA 1 COLLECTION

1988

Ayrton Senna made the S/EL design part of his signature style and an emblem of TAG Heuer’s long Formula 1® history.

DISCOVER TAG HEUER S/EL

1992

The TAG Heuer Series 6000 debuted at the same time as TAG Heuer’s first tenure as Official Timekeeper of Formula 1®.

DISCOVER TAG HEUER SERIES 6000

2025

In 2025, TAG Heuer returns as the Official Timekeeper of Formula 1®, continuing its legacy with the sport’s top drivers and teams. An exciting new chapter begins. More to come.

1962

As Formula 1® drivers become trendsetters, watches like the Autavia, introduced in 1962, became synonymous with victory.

DISCOVER HEUER AUTAVIA

1969

Heuer became the first watchmaking logo to appear on a Formula 1® car.

2016

TAG Heuer joined forces with Oracle Red Bull Racing, accompanying the team through multiple championships.

DISCOVER OUR PARTNERSHIP

1971

As the Ferrari team began racking up wins, the Heuer Carrera 1158 watches gifted to them by Heuer earned a reputation as a golden ticket.

1971

Using the revolutionary « Le Mans Centigraph », Ferrari and Heuer took precision timekeeping to the next level.

1974

Heuer released several collections named for racetracks around the world, including the Silverstone.

DISCOVER HEUER SILVERSTONE

1986

The official launch of the TAG Heuer Formula 1 collection solidified the brand as pioneers or avant-garde.

DISCOVER TAG HEUER FORMULA 1 COLLECTION

1988

Ayrton Senna made the S/EL design part of his signature style and an emblem of TAG Heuer’s long Formula 1® history.

DISCOVER TAG HEUER S/EL

1992

The TAG Heuer Series 6000 debuted at the same time as TAG Heuer’s first tenure as Official Timekeeper of Formula 1®.

DISCOVER TAG HEUER SERIES 6000

2025

In 2025, TAG Heuer returns as the Official Timekeeper of Formula 1®, continuing its legacy with the sport’s top drivers and teams. An exciting new chapter begins. More to come.

1962

As Formula 1® drivers become trendsetters, watches like the Autavia, introduced in 1962, became synonymous with victory.

DISCOVER HEUER AUTAVIA

1969

Heuer became the first watchmaking logo to appear on a Formula 1® car.

2016

TAG Heuer joined forces with Oracle Red Bull Racing, accompanying the team through multiple championships.

DISCOVER OUR PARTNERSHIP

1971

As the Ferrari team began racking up wins, the Heuer Carrera 1158 watches gifted to them by Heuer earned a reputation as a golden ticket.

1971

Using the revolutionary « Le Mans Centigraph », Ferrari and Heuer took precision timekeeping to the next level.

1974

Heuer released several collections named for racetracks around the world, including the Silverstone.

DISCOVER HEUER SILVERSTONE

1986

The official launch of the TAG Heuer Formula 1 collection solidified the brand as pioneers or avant-garde.

DISCOVER TAG HEUER FORMULA 1 COLLECTION

1988

Ayrton Senna made the S/EL design part of his signature style and an emblem of TAG Heuer’s long Formula 1® history.

DISCOVER TAG HEUER S/EL

1992

The TAG Heuer Series 6000 debuted at the same time as TAG Heuer’s first tenure as Official Timekeeper of Formula 1®.

DISCOVER TAG HEUER SERIES 6000

2025

In 2025, TAG Heuer returns as the Official Timekeeper of Formula 1®, continuing its legacy with the sport’s top drivers and teams. An exciting new chapter begins. More to come.

From the golden age of racing to the cutting-edge circuits of today, TAG Heuer remains an integral part of motorsport, embodying precision and an unwavering commitment to excellence. The racetrack forged us; speed, podiums, and the roar of engines are in our blood. As we return to the track, we are not just back—we are home. Forged by speed and driven by excellence, we are ready to celebrate new victories.

DRIVING THE FUTURE TAG HEUER X F1 ACADEMY™

Introducing F1 Academy™, a pioneering initiative dedicated to fostering female drivers at the highest levels of motorsport. As the Official Partner and Timekeeper of F1 Academy™, TAG Heuer is reinforcing its commitment to shaping the future of racing, ensuring that talent—not gender—determines success on the track.

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WE ARE BACK - OFFICIAL TIMEKEEPER OF FORMULA 1 ®. AGAIN.

TAG Heuer is back as the Official Timekeeper of Formula 1® – again – starting January 2025!

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OFFICIAL TIMEKEEPER OF FORMULA 1®. AGAIN.

DESIGNED TO WIN

iconic collections

The Original Square Icon

THE ‘PANDA’, REBORN

BOLD IN BLUE

Built For The Racetrack

Capturing the Sun’s Power

A LEGACY OF SPEED & GRIT

ENGINEERED FOR THE FASTEST LAPS

Trailblazing the future of motorsport, on and off the track.

A LEGACY OF TIMEKEEPING PIONEERS

Timeless Icons of Watchmaking History

HEUER CAMARO

HEUER AUTAVIA

HEUER MONACO

HEUER EASY RIDER

HEUER CARRERA

TAG HEUER FORMULA 1

HEUER SILVERSTONE

TAG HEUER S/EL

HEUER MONZA

TAG HEUER FORMULA 1

TAG HEUER 6000 SERIES

TAG HEUER FORMULA 1

Legendary Drivers, Iconic Timepieces

MAKING HISTORY TOGETHER FOR 60 YEARS

THE TIMEKEEPER OF RACING LEGENDS

DRIVING THE FUTURE TAG HEUER X F1 ACADEMY™

MORE STORIES ON OUR ONLINE MAGAZINE - THE EDGE

WE ARE BACK - OFFICIAL TIMEKEEPER OF FORMULA 1 ®. AGAIN.