2023 NOVELTY

TAG HEUER CARRERA PLASMA DIAMANT D'AVANT-GARDE IN 36 mm

TAG Heuer’s new breakthrough technology – Diamant d’Avant-Garde – marks another major milestone and a premiere for the luxury watchmaking industry, by introducing the TAG Heuer Carrera Plasma 36 mm with coloured Diamant d’Avant-Garde.

THE POTENTIAL OF LAB-GROWN DIAMONDS

1 — DIAMOND SEEDS ARE PLACED INTO A VACUUM CHAMBER

2 — PLASMA FROM SPECIFIC GASES IS IGNITED, GROWING THE CRYSTAL

3— THE LAB-GROWN DIAMONDS ARE THEN METICULOUSLY CUT BY LASER, THEN POLISHED

PINK COLOURED LAB-GROWN DIAMONDS

PINK COLOURED LAB-GROWN DIAMONDS

The introduction of lab-grown colored diamonds is yet another illustration of TAG Heuer’s Avant-Garde and innovative spirit so deeply anchored within the brand’s DNA: using lab-grown diamonds in all shapes and forms – now also in color – to create a disruptive design.

NEW PINK DIAMANT D’AVANT-GARDE

NEW PINK DIAMANT D’AVANT-GARDE

This amazing pink colour can be obtained during the special lab diamond growth process. The CVD process allows for the colour to be introduced during the diamond's growth, in a well-controlled environment, without the need for any post-processing. This way, the diamond is coloured all the way through and homogeneously.

TAG HEUER CARRERA DATE
TAG HEUER CARRERA DATE

WHITE GOLD CASE

The new coloured TAG Heuer Plasma Diamant d’Avant-Garde timepiece comes in an 18K white gold 36 mm case, representing the newly refined TAG Heuer Carrera Date.