WI HA JUN
Spearheading a generation of inspiring actors, Korea’s rising star Wi Ha Jun is the new TAG Heuer ambassador. The Maison is thrilled to welcome this daring achiever, perfectly matching our commitment towards sheer elegance and avant-garde.
“Become special”. The meaning of Wi Ha Jun’s stage name echoes our passion for action and the thrill of progress. Driven towards excellence, Wi Ha Jun stands ready to take on any challenge in his own way.
CHASING ONE’S DREAM
Dreams are worth fighting for. One of Korea’s most popular stars, actor and model Wi Ha Jun fulfilled his long-time goal by rising to international fame in 2021 for his inspiring role in the K-drama series Squid Game. An unstoppable achiever.
DARE TO OVERCOME
No challenge is ever too great for Wi Ha Jun. His best weapon against fatigue and stress? More practice. His solution to overcome his longstanding fear of water? Intense diving and swimming training. Born to surpass.
DISCOVER TAG HEUER CONNECTED CALIBRE E4
WI HA JUN
BUILT FOR THRILLS: THE NATURAL FIT FOR ACTOR WI HA JUN.
Harnessing the avant-garde spirit that defined the Monaco collection since its inception, the new ultra-lightweight TAG Heuer Monaco Skeleton is as comfortable as striking on the wrist. It’s the modern and fearless ally of those who, like Wi Ha Jun, seek to go further.
When TAG Heuer and Porsche open a new chapter in racing
Relive our partnership launch event and enter the strongest-ever partnership between an automaker and a watch brand.
VIEW ALL AMBASSADORS
