TAG HEUER

FORMULA 1

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DATE

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CHRONOGRAPH

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RACING PARTNERSHIPS

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A HISTORICAL PASSION

Through its legendary drivers like Max Verstappen and Ayrton Senna, TAG Heuer’s commitment to Formula 1® runs deep.

PRECISION-DRIVEN DESIGN

A ROAD-TESTED ENDURANCE MACHINE, QUARTZ-POWERED OR AUTOMATIC, DESIGNED TO LAST

Built for speed, the casual sports watch worn by Formula 1® legends has a metal bracelet with driver extension to fit over the sleeve of a racing suit. Highly shock resistant, it goes through more than 60 quality tests and can take anything your life’s adventure throws at it.

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MASTERING TIME

TAG HEUER CHOOSES ITS CHALLENGES, THEN PUSHES BEYOND

For more than 160 years, TAG Heuer has led, never followed, setting its own rules and driving watchmaking into uncharted territories. Its timepieces are not faithful reflections of tradition, but true representatives of design and engineering at their most innovative and awe-inspiring.

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TAG HEUER FORMULA 1, FROM 1971 TO NOW

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A TIMEKEEPING LEGACY ON THE FAST TRACK

DECADES OF PASSION FOR MOTORSPORT

From timing legendary races to partnering with elite racing teams, TAG Heuer has defined precision in motorsport. The TAG Heuer Formula 1 collection embodies this fearless heritage, inspired by the adrenaline of the track.

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MORE STORIES ON OUR ONLINE MAGAZINE - THE EDGE

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Born to race

Born to race

The TAG Heuer Formula 1 Chronograph series embodies the adrenaline-fueled world of motorsport, a legacy deeply rooted in the Maison’s storied history with the racing universe.

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The "Kith Heuer" collaboration celebrated in Miami

The "Kith Heuer" collaboration celebrated in Miami

From an extraordinary evening hosted at the Rubell Museum, to the Oracle Red Bull Racing Formula 1 car adorned with a special logo, looking back on a weekend that marked the pinnacle of TAG Heuer | Kith collaboration.

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UNSUNG HEROES : AYRTON SENNA

One of the all-time brightest stars of motorsport, Ayrton Senna blazed through life with the passion and speed of a true racing genius.

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COLLECTION

TAG HEUER FORMULA 1

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MORE ABOUT THE TAG HEUER FORMULA 1 COLLECTION

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TAG HEUER FORMULA 1 DATE

A tribute to TAG Heuer’s bold racing spirit, the Formula 1 Date collection blends heritage and modernity. Inspired by the 1986 Series 1, it reinvents vibrant colors and advanced technology for today’s fast-paced lifestyles.

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TAG HEUER FORMULA 1 CHRONOGRAPH

The TAG Heuer Formula 1 Chronograph collection is built for those who thrive on adrenaline. Inspired by the thrill of motorsport, these bold timepieces embody speed, endurance, and cutting-edge performance.

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TAG HEUER FORMULA 1 RACING PARTNERSHIPS

Building on a legacy of speed and precision, TAG Heuer's racing partnerships celebrate its enduring passion for motorsport.

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TAG HEUER COLLECTIONS

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TAG HEUER CARRERA
TAG HEUER

CARRERA

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TAG HEUER MONACO
TAG HEUER

MONACO

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TAG HEUER AQUARACER
TAG HEUER

AQUARACER

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TAG HEUER CONNECTED
TAG HEUER

CONNECTED

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TAG HEUER LINK
TAG HEUER

LINK

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