AN ICON, REBORN

TRIBUTE TO AYRTON SENNA

Fearless, victorious, and charismatic, the Brazilian daredevil and record-breaking racer Ayrton Senna immortalized his name on the racetrack and beyond. Ready to take pole position, the TAG Heuer Formula 1 and new TAG Heuer Carrera special and limited editions pay tribute to this timeless legend, celebrating his enduring influence across both collections.

Image of Ayrton Senna

A RACER LIKE NO OTHER

Longstanding TAG Heuer heritage ambassador, the legendary driver Senna pushed the limits of F1 racing with unmatched energy and talent. Our partnership with Ayrton Senna honours his exemplary career and ensures his inspiring legacy continues to lead the way.

TRIBUTE TO AYRTON SENNA WATCHES

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A LEGEND ON SCREEN

AYRTON SENNA’S DRAMATIC RACING JOURNEY ON NETFLIX

Witness the intensity and spirit of Ayrton Senna in Netflix's upcoming scripted series and the enduring connection to watches like TAG Heuer. A deep dive into his life, capturing his impact on and off the racetrack.

It offers a profound exploration of his journey from his early days in Brazil to his rise as one of Formula 1’s greatest drivers. Developed and produced with the support of Senna’s family, the series captures his biggest driving achievements, personal struggles, and relationships, concluding with the tragic accident at the San Marino Grand Prix.

HONORING SENNA'S QUEST FOR UNMATCHED EXCELLENCE

Experience the ultimate precision with the Tag Heuer Carrera Extreme Sport Tourbillon x Senna. A watch embodying the pinnacle of performance and the relentless drive of the Brazilian legend.

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THE COLOURS OF VICTORY

In line with the design codes of the Senna Foundation, this sportive watch adornes an elegant mix of colours : anthracite, black and red - as a reference to Ayrton Senna’s original watch which also has touches of red tint on the dial. The double « S » signature logo is showcased on the bezel, a reminder that the legend of this fearless icon lives on.

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TAG HEUER ICONIC DETAILS

The sturdy stainless steel screw-down case back shows an engraved image of the Brazilian driver’s emblematic helmet alongside the words “SENNA SPECIAL EDITION” and a TAG Heuer shield. Unique details that pursue the legacy of “Magic Senna”.

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ROAR AHEAD IN STYLE

Featuring a black calfskin strap embossed with the emblematic “S” Link pattern, the bracelet also sports a steel clasp with double safety push buttons and a TAG Heuer shield. A bold and dynamic special edition, built to live fast with pride and elegance.

A CHAMPION’S CHOICE

PURSUING A BOLD LEGACY OF PRECISION AND STYLE

Embrace the race with the TAG Heuer Formula 1 Chronograph x Senna. The perfect ally to defy limits on the track and lead on every lap.

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MORE STORIES ON OUR ONLINE MAGAZINE - THE EDGE

TAG Heuer - When precision counts

When precision counts

A new addition to the Carrera collection, a suite of racing-inspired watches dating back to 1963, the new TAG Heuer Carrera Chronograph Tourbillon Extreme Sport x Senna incorporates lightweight materials executed in a modern and impactful design.

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THE ULTIMATE COLLECTOR’S GUIDE: TAG HEUER SENNA SPECIAL EDITIONS

THE ULTIMATE COLLECTOR’S GUIDE: TAG HEUER SENNA SPECIAL EDITIONS

Who better to embody TAG Heuer’s tag – ‘Don’t crack under pressure’ – than the legend that was (and is) Ayrton Senna. The all-but-superhuman motoracing star remains synonymous with incredible courage, skill and perseverance to this day. Some say there will never be another like him. Discover why in this article.

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AYRTON SENNA: DRIVER AGAINST TIME

AYRTON SENNA: DRIVER AGAINST TIME

Time, rather than speed, was what mattered to Ayrton Senna. All Grand Prix cars are fast, and any professional racing driver, given a straight piece of track, can put his foot down to reach and hold 200 miles an hour. Only the great ones can find ways to shave away the fractions of a second that make the real difference. And Senna was as great as they come.

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PODCAST, SEASON 4, EPISODE 4: BIANCA SENNA

PODCAST, SEASON 4, EPISODE 4: BIANCA SENNA

Today, our guest is Bianca Senna, niece of Ayrton Senna and CEO of the Senna brand which was created by the family to manage the various brands assets that are inspired by the values and achievements of three time world champion and F1 legend.

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webzine article

UNSUNG HEROES AYRTON SENNA

Join us on a trip down the collective memory lane, on a quest to keep alight the legacies of giants—incredible individuals from the world of sports—whose remarkable stories merit a revival.

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