TAG Heuer Website Terms & Conditions

1. Information about us

1.1. We are TAG HEUER, BRANCH OF LVMH SWISS MANUFACTURES SA, a company registered in the Neuchâtel, Switzerland, Register of Commerce and Companies under the number CHE-481.404.745, with headquarters at 6A, rue Louis-Joseph Chevrolet, 2300 La Chaux-de-Fonds, Switzerland, (“we” or “us”). We operate the website www.tagheuer.com.

1.2 Please note that TAG Heuer partners with Global-e, a company incorporated in Switzerland, whose registered office is at c/o Treforma AG, Grabenstrasse 25, 6340 Baar, Switzerland, registered under number CHE-133.547.375, to enable you to make an order in your country where TAG Heuer does not normally provide order processing and fulfilment services.

2. The products

2.1. The description of the Products on our site is approximate only and images of Products are for illustrative purposes only. Whilst we make every effort to be as accurate as possible on our site in the description of the Products (including, without limitation, the size, weight, capacities and dimensions of the Products) and to display colors accurately, any description is approximate only and we cannot guarantee that the colors displayed on our site accurately reflect the color of the Products.

2.2. The packaging of the Products may also vary from that shown in the images on our site.

2.3. All Products shown on our site are subject to availability. We will inform you by e-mail as soon as possible if the Product you have ordered is not available. If the Product you ordered is not available, we will notp rocess your order.

3. How we use your personal information

We use the personal information you provide to us in accordance with and for the purposes set out in our Privacy Policy which is accessible at: Privacy Policy. Global-e may also process your personal information as further detailed in their Privacy Policy which is accessible at: https://s3.global-e.com/merchantscontent/TagHeuer/LegalDocs/Global-e-Privacy-Policy_comments-GE-29-3-2021_Final.pdf. Please take the time to read them, as they include important terms which apply to you.

4. Your rights as a consumer

As a consumer, you have legal rights in relation to Products we sell to you on our site that are faulty or not as described. Nothing in these Terms will affect your legal rights.

5. How the contract is formed between you and us

5.1. Our order process allows you to check and amend any errors before submitting your order to us. Please take the time to read and check your order before submitting it. If you submit an order to us which contains an error, please contact us at hq.customercare@tagheuer.com or or +41 (0)32 919 9600 as soon as possible to correct the error. We will try to correct any error in the order submitted by you before it is processed, but we cannot guarantee this.

5.2. After you place an order, you will receive an e-mail from us acknowledging that we have received your order. This order acknowledgement does not mean that your order has been accepted by us. We will confirm our acceptance of your order by sending you an e-mail that confirms that the Products have been dispatched (Dispatch Confirmation). If we suspect someone’s identity, address, email address and/or payment information is being used fraudulently or in an unauthorized manner, we may require additional verification or information before accepting any order. The Contract between us will only be formed when we send you the Dispatch Confirmation

5.3. If we are unable to supply you with a Product (for example because that Product is not in stock, no longer available or because of an error in the price on our site) or if we suspect your order to be fraudulent or placed in your capacity as a retailer or a reseller or otherwise placed in bad faith or not for a personal use, we will inform you of this by e-mail and we will not process your order. If you have already paid for the Product, we will refund you the full amount as soon as possible and, in any event, within 14 days of our e-mail notification to you.

6. Our right to vary these terms

6.1. We may revise these Terms from time to time. You should read these Terms carefully prior to the purchase of each Product from our site.

6.2. Every time you order Products from us, the Terms in force at that time will apply to the Contract between you and us.

6.3. If we revise these Terms and you have already placed an order with us, the revised Terms will not apply to the order that you have placed.

7. Return

7.1. We want you to be completely happy with your order. Subject to certain exceptions detailed below, if for any reason you are not satisfied, we will gladly accept your return within 30 days of delivery of the original Product, at our expense.

7.2. To return a Product, please follow our return process included in your parcel and under this link for our cross-border orders.

7.3. Please note: a return authorization must be initiated within 30 days of receiving the order. In addition, all Products must be returned with the original receipt, in an unused state and in brand-new condition, with all original shipping and Product packaging, protective materials, and tags in place

7.4. We will not accept any return if the Product shows signs of wear, or has been used or altered from its original condition in any way, or if the 10 day returns authorization has passed.

7.5. Personalized Products are considered as final sale and cannot be returned for exchange or refund.

7.6. Watch bracelets that have been adjusted at your request must have been done so by us or a TAG Heuer Authorized Retailer and should be returned with all the links originally shipped.

7.7. If you have paid Import Charges (as defined in clause 11 below) in connection with your order (either pre-paid at checkout or paid upon receipt of the order directly to the applicable authority), you acknowledge that (i) you must seek reimbursement directly from the applicable authority in your destination, (ii) it will be your sole responsibility to claim such Import Charges back from the applicable authority in your destination, and (iii) we cannot guarantee that such claim will be successful. If you have pre-paid Import Charges, upon your written request, we may exert appropriate efforts to assist you in obtaining reimbursement of such Import Charges, and for such purpose you hereby give us a power of attorney to act in your name to try and obtain such reimbursement (however this power of attorney is not a guarantee that such reimbursement will be successful).

8. Delivery

8.1. We do not charge our clients for shipping and handling. We normally send all merchandise using a reliable carrier. Depending on the country of delivery, please allow 3 to 30 calendar days for delivery once you have received the Dispatch Confirmation

8.2. Please refer to your delivery confirmation email from us for exact details and parcel tracking reference.

8.3. If you receive notification of an unsuccessful attempted delivery, it is your responsibility to use the details provided to contact the delivery company to arrange re-delivery. If you have selected a delivery method that does not require a delivery to be signed for and nobody is available to receive the Product, we reserve the right to leave them at the doorstep, hall or reception as available

8.4. Please note that you might experience a delay on the delivery due to customs requirements of your home country.

8.5. Please note that the Products might be subject to local customs charges.

9. Title and risk

9.1. The title to and ownership of the Product ordered is passed to you the moment the Product is dispatched to you (provided you have made full payment of the Product price plus delivery charges and any other charges payable under these Terms, as applicable).

9.2. Risk of damage or loss to the Product passes to you on delivery to you or to somebody identified by you to carry or take possession of the Product on your behalf.

10. Price of the products and delivery charges

10.1. The prices of the Products will be as quoted on our site from time to time. Please see clause

10.2. Prices for our Products may change from time to time. Any changes to the price of Products on our site will not affect any order for Product(s) which we have confirmed to you with a Dispatch Confirmation.

10.3. Our site contains a large number of Products. It is always possible that, despite our reasonable efforts, some of the Products on our site may be incorrectly priced. If the pricing error is obvious and unmistakable and could have reasonably been recognized by you as a mispricing, we do not have to provide the Products to you at the incorrect (lower) price. In such case, we will contact you to inform you of this error and we will give you the option of continuing to purchase the Product at the correct price or cancelling your order. We will not process your order until we have your instructions. If we are unable to contact you using the contact details you provided during the order process, we will treat the order as cancelled and notify you in writing.

11. Tax, devivery cost and import charges

11.1. You buy the Product in your local currency and at a price that normally includes any applicable sales taxes (such as Value Added Tax), plus any eventual international delivery costs and fees (“Delivery Costs") and, if applicable and available for pre-payment, any eventual import duties, tariffs and similar fees that may be imposed by the delivery destination (“Import Charges”). Without advanced notice and from time to time, Delivery Costs and/or Import Charges could be covered, partially or fully. The site will provide details about such offers before completing and placing the order.

11.2. For certain delivery destinations and/or Products, you may be offered the option to pre-pay applicable Import Charges, which will then be calculated and added or included in the final price when you place the order. In certain cases, the price of the Product may already be inclusive of Import Charges.

11.3. In the event that the option to pre-pay applicable Import Charges is available for you and you choose to pre-pay such Import Charges, or if the Import Charges were already included in the price of the Product, your final price will be fully guaranteed, and the actual Import Charges will be paid on your behalf to the applicable authorities, as determined by your delivery destination upon import of your order.

11.4. Our partner Global-e may contract with a local licensed customs broker in the destination. Agreement to these Terms serve as an authorization for the applicable customs broker to act as your agent to: (i) conduct transactions with the local applicable authority, (ii) complete, submit and execute related documents on your behalf in connection with the import of Products in your order, (iii) facilitate the payment of applicable Import Charges; and (iv) if applicable, return such Product to us (subject to these Terms). However, you acknowledge that, in the case of a return of Product, you (and not us, Global-e or anyone on their behalf) will be fully responsible for claiming back such Import Charges from the applicable tax authority, to the extent possible, and neither Global-e, nor we shall have responsibility or liability in connection with such claim.

11.5. You may decide not to pre-pay the Import Charges at checkout, or the option to pre-pay Import Charges may not be available for your delivery destination or the Product. In such cases (i.e. where pre-pay does not apply): (i) you are advised that the amount of Import Charges displayed under the pre-pay option on the checkout may not reflect the actual Import Charges payable by you as determined by your delivery destination’s relevant authority, which may be more or less than such estimate; and (ii) you will be fully responsible for paying all applicable Import Charges directly to the relevant authority (and for reclaiming them in the event of a cancellation or a return of Products, to the extent permitted in these Terms) as determined by the authorities of the delivery destination, and neither Global-e nor we shall have any responsibility or liability in connection with the foregoing. Moreover, if you fail to pay Import Charges without reasonable reason causing the liability to fall on us, Global-e or the carrier, the liability amount of Import Charges may be deducted from any refund or other amounts you may claim, to the extent permitted under applicable law.

11.6. If you elected not to pre-pay Import Charges, or failed to pay Import Charges, or refused to accept Products otherwise than in accordance with the return procedure under these Terms, in each case resulting with the Products being returned or needing to be returned, then you may be liable for the return delivery costs and may not be reimbursed or refunded for delivery costs paid by you for making the delivery to you. We may also charge you with additional direct or indirect charges resulting from said failure or refusal, to the extent permitted under applicable law. We may, if that is in accordance with these Terms, reimburse and refund you for the cost of the Products, but not the Import Charges which may or may not be reimbursable by the relevant authority.

12. Payment

12.1. All prices on our site are in local currencies.

12.2. You can only pay for Products using a debit card or credit card or any other payment means acceptable for us. You agree to pay in full the prices for any purchases you make either by credit or debit card concurrent with your online order or by other payment means acceptable to us. The availability of such payment means is dependent on your geographical location. Payment for the Products is in advance

12.3. You acknowledge and agree that: (i) you will be charged by Global-e or one of its third party payment processors ("Payment Processor"), through the payment method you have selected for your order and such other amounts payable under these Terms that may be due in connection with the order; (ii) you will provide valid and current information about yourself; (iii) we may use the tools, software or services of Payment Processors to process transactions on our behalf; and (iv) you may be charged with additional fees (such as foreign transaction fee or cross border fee) or charges imposed by your bank or credit/debit card issuer, and as these are not our charges or fees, we have no control over such charges or fees nor do we have any way to mitigate such charges or fees, as this is purely up to the relationship and commercial terms between you and your bank or credit/debit card issuer, and we also have no way of knowing in advance whether you will be charged such charges or fees , as each bank and credit/debit card issuer has its own policy, and our commitment is to acquire the amount set at checkout in your local currency.

12.4. . Depending on your location, payment may be routed through Global-e’s affiliate (i.e., Global-e Australia Pty Ltd.).

12.5. If the payment method you selected at checkout supports an authorization mechanism (e.g., most credit/debit cards), when you place your order, only the applicable amount will be authorized. You will be charged only after the Product has been dispatched to you, unless the order is a ‘pre-order’ or a similar type of order, in which case the charge could be made even before the Product has been dispatched, depending on the particulars of the pre-ordered Product. If the payment method you selected does not support an authorization mechanism, the charge will be immediate upon placing the order (or such other timing set by that specific payment method you used, if applicable). Please note that you will be charged the full order amount even if the order is dispatched in parts. Where PayPal/PayPal Express is offered as a payment method, the full amount of your purchase may be taken immediately following the placement of your order. Pre-payment shall not affect your legal rights under these Terms (including for example any right of refund).

12.6. In certain jurisdictions only, you may be offered the opportunity to purchase goods using the solution “Klarna” as a payment method. The terms and conditions which will apply to payment by invoice with Klarna can be found here, noting that German (not English) is the governing and binding language of such terms and conditions. Eligibility for use of the Klarna invoicing payment method will be determined by Klarna in their sole discretion and we accept no liability in respect of your use of Klarna as a payment method. Where you choose to purchase the Product using payment by invoice with Klarna, you will be sharing your personal data with Klarna and the terms of Klama's privacy policy shall apply to their use of your personal information.

12.7. Certain Products that you purchase on our site may be subject to additional Terms presented to you at the time of such purchase

12.8. If you do not make any payment due to us by the due date for payment, we may:

 (a) immediately terminate the Contract between us. We will contact you in writing to let you know that the Contract has been terminated; and

 (b) charge interest to you on the overdue amount at the rate of 3% a year above the base lending rate of our bank from time to time. This interest will accrue on a daily basis from the due date until the date of actual payment of the overdue amount, whether before or after judgment. You must pay us interest together with any overdue amount.

12.9. If you dispute any payment you have made in good faith and contact us to let us know promptly after you have made the payment that you dispute, clause 12.8(b) will not apply for the period of the dispute

13. Our liability to you as a consumer

13.1. If we fail to comply with these Terms, we will be responsible to you for the loss or damage you suffer that is a foreseeable result of our breach of these Terms, but we are not responsible for any loss or damage that is not foreseeable.

13.2. We only supply the Products for domestic and private use. You agree not to use the Product for any commercial, business or re-sale purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

13.3. In no event, including but not limited to negligence, shall we, any of our affiliated companies, or any of their directors, officers, employees, shareholders, agents or content or service providers (collectively, the “protected entities”) be liable for any indirect, special, incidental, consequential, exemplary or punitive damages arising from, or directly or indirectly related to the Products. In no event shall the total aggregate liability of the protected entities to you for all damages, losses, and causes of action (whether in contract or tort, including, but not limited to, negligence or otherwise) arising from these Terms or any Product ordered via our site exceed, in the aggregate, the amount paid by you for the purchase of Products via our site

In no event shall the total aggregate liability of the protected entities to you for all damages, losses, and causes of action (whether in contract or tort, including, but not limited to, negligence or otherwise) arising from these Terms or any Product ordered via our site exceed, in the aggregate, the amount paid by you for the purchase of Products via our site, except as provided in clause 13.5.

13.4. We do not in any way exclude or limit our liability for:

 (a) death or personal injury caused by our negligence;

 (b) fraud or fraudulent misrepresentation;

 (c) any matter which by law may not be limited or excluded.

14. Events outside our control

14.1. We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under a Contract that is caused by an act or event beyond our reasonable control (“Event Outside Our Control”).

14.2. If an Event Outside Our Control takes place that affects the performance of our obligations under a Contract:

 (a) we will contact you as soon as reasonably possible to notify you; and

 (b) our obligations under a Contract will be suspended and the time for performance of our obligations will be extended for the duration of the Event Outside Our Control. Where the Event Outside Our Control affects our delivery of Products to you, we will arrange a new delivery date with you after the Event Outside Our Control is over.

15. Disclaimer of warranties

15.1. To the maximum extent permitted by law, we disclaim all express or implied warranties or representations regarding any Products ordered or provided via the site, and hereby disclaim, and you hereby waive, any and all warranties and representations made in Product literature, frequently asked questions documents and otherwise on the site or in correspondence with us or our agents.

15.2. To the maximum extent permitted by law, any Products ordered or provided via the site are provided by us “as is” provided that the foregoing disclaimer does not apply to the extent, if at all, of any Product warranty offered by us or the applicable manufacturer of a Product as contained in the package delivered to you, as specifically described on the site or as otherwise specifically set forth in an agreement separately entered into in writing between you and us or our licensor or supplier.

16. How to contact us and communications between us

16.1. When we refer, in these Terms, to "in writing", this will include e-mail.

16.2. You can contact us for any reason using the following means:

 (a) E-mail at hq.customercare@tagheuer.com;

 (b) Telephone at +41 (0)32 919 9600.

16.3. If we need to contact you or give you notice in writing, we will do so by e-mail or by pre-paid post to the address you provide to us in your order.

17. Connected watch trade in

17.1. The Connected Watch Trade-In program (the “Program”) operated by TAG Heuer, branch of LVMH Swiss Manufactures SA, which registered office is located at LVMH Watch & Jewellery Taiwan Limited, Taiwan Branch (H.K.)/8F, No.2, Sec.5, Xin Yi Rd., Xin Yi Dist., Taipei City (“TAG Heuer”, “we” or “us”) in Taiwan and effective as of December 11th, 2023 (the “Effective Date”) provides you with the option to receive a credit in exchange for trading in your current TAG Heuer Connected from previous generations (the “Current Watch”), subject to the purchase of the latest generation of the TAG Heuer Connected watch named Calibre E4 (the “New TAG Heuer Connected”). The Program is subject to the terms and conditions below (the “Trade-In Terms”). By participating to the Program, you agree to and are bound by these Trade-In Terms. For the avoidance of doubt, it is recalled that the new Program is available only for participation in the Program after December 11th, 2023 and that the Trade-In Terms do not include any retroactive provision for any similar program previously implemented by TAG Heuer.

17.2. The Program may not be available in all TAG Heuer stores. Please refer to our web https://www.tagheuer.com/stores to find the list of TAG Heuer selected stores where the Program is available (the “TAG Heuer Selected Stores”).

17.3. Your Current Watch will be eligible to the Program if it belongs to one of the eligible generations of TAG Heuer Connected watches (for more information on the eligible generations, please visit our Program web page on https://www.tagheuer.com/smartwatches/connected-trade-in.html or ask a customer advisor in one of our TAG Heuer Selected Stores), if we can confirm its authenticity and if its serial number is perfectly legible. TAG Heuer reserves the right to reject specific watches based on their condition (notably if their authenticity cannot be confirmed).

17.4. You will be able to trade in your Current Watch and receive a trade-in credit (the “Trade-In Credit”) toward a purchase of the New TAG Heuer Connected made as from the Effective Date of the Program. The amount of your Trade-In Credit is the same whatever the generation of your Current Watch (Calibre E1, E2 or E3) but may vary, as set and modified unilaterally by TAG Heuer from time to time. Please ask a customer advisor in one of our TAG Heuer Selected Stores for the most up-to-date information on the amount of the Trade-In Credit value. The acceptance and execution of the Program to trade in your Current Watch for the Trade-In Credit leads to the transfer of title and ownership over your Current Watch to TAG Heuer, and your Current Watch will not be returned to you under any circumstances once you have transferred its title and ownership to us under the Program (see also paragraph 6).

17.5. The personal information which we may need and request from you in connection with your participation to the Program will be processed in accordance with our privacy policy, which is accessible at https://www.tagheuer.com/privacy-policy.html.

17.6. To benefit from the Program in one of our TAG Heuer Selected Stores, you must purchase a New TAG Heuer Connected in the store concurrently with the trade-in of your Current Watch. You must bring your Current Watch with you so that our teams can confirm its eligibility to the Trade-In Credit. After successful completion of these steps, provided you are happy to proceed, you will receive the Trade-In Credit toward the concurrent purchase of a New TAG Heuer Connected. The title and ownership of your Current Watch will be transferred to TAG Heuer upon the completed purchase of your New TAG Heuer Connected with the Trade-In Credit. By participating in the Program and giving us your Current Watch, you represent and warrant that you are the sole legal owner of the Current Watch and you will indemnify TAG Heuer from any claims that the trade in of the Current Watch was not duly authorized, that you were not the legal owner of the Current Watch, or that you did not have the right to transfer ownership to TAG Heuer, for example due to third parties’ rights.

17.7. By participating to the Program, you understand and agree that once the title and ownership of your Current Watch is transferred to TAG Heuer, TAG Heuer will initiate the disposal process of the Current Watch and will no longer be able to recover it. You disclaim any and all right or title on and to your Current Watch once it has been transferred to us, including the right to collect, as applicable, its value other than the received Trade-In Credit.

17.8. You must perform a factory reset and remove all personal information from your Current Watch before handing it to us pursuant to paragraph 6. In proceeding to benefit the Program, you represent and confirm that you have performed such factory reset and removed all personal information from your Current Watch accordingly. TAG Heuer shall not be responsible for the disclosure or any other processing of any private information that has not been removed from your Current Watch prior to its return or shipment.

17.9. You must use the following methods of payment for the purchase of your New TAG Heuer Connected under the Program: all major debit or credit cards, or wire transfer depending on countries. Cash payments are also accepted in certain TAG Heuer Selected Stores, to the extent permitted by law and by our internal policies. Other methods of payment (e.g., payment in several instalments through a financing solution which could be proposed by TAG Heuer in certain countries for a regular purchase) are not available for a purchase under the Program.

17.10. Multiple Trade-In Credits cannot be combined for a single purchase of a New TAG Heuer Connected.

17.11. Taking part in the Program does not affect your right to return your New TAG Heuer Connected in accordance with our applicable return policy which may be in place in your TAG Heuer Selected Store, subject to paragraphs 4 and 7. Please ask the customer advisors in your TAG Heuer Selected Store for additional information on any such return policy.

17.12. TAG Heuer reserves the right to exclude from the Program certain specific models or editions of the New TAG Heuer Connected collection.

17.13. The Program is only available to consumers who will purchase the New TAG Heuer Connected for domestic and private use. The purchase of a New TAG Heuer Connected with the intention of reselling it is strictly prohibited under the Program.

17.14. The Program cannot be combined with any other promotions, discounts or offers unless specifically provided for in the terms and conditions of such offers.

17.15. TAG Heuer reserves the right to terminate, adapt or amend the Program, including the Trade-in Credit value, the eligibility criteria, the trade-in conditions and the Trade-In Terms at any time.

17.16. The Program eligibility or the Trade-In Credit offered by TAG Heuer are not transferrable to any person other than you, as the owner of a Current Watch or a New TAG Heuer Connected.

17.17. TAG Heuer reserves the right to decline or cancel your participation in the Program, if we believe that your participation is pursuing an illegal or fraudulent purpose.

17.18. Each of the paragraphs of these Trade-In Terms operates separately. If any court or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.

17.19. Other than as specified in these Trade-In Terms, our standard terms and conditions for the sale of TAG Heuer products will also govern your purchase of the New TAG Heuer Connected. In case of inconsistency or conflict between the Trade-In Terms and our standard terms and conditions, the Trade-In Terms shall prevail.

17.20. The Trade-In Terms are governed by Taiwanese (R.O.C.) law and the courts of Taiwan (R.O.C.) will have exclusive jurisdiction for any dispute arising in connection with these Trade-In Terms.

18. Other important terms

18.1. We may transfer our rights and obligations under a Contract to another organization, but this will not affect your rights or our obligations under these Terms.

18.2. You may only transfer your rights or your obligations under these Terms to another person if we agree in writing.

18.3. This Contract is between you and us. Except as expressly set out in this clause 15, no person who is not a party to this Contract shall have any rights to enforce any of its terms. The rights of the parties to terminate, rescind or agree any variation, waiver or settlement under this Contract are not subject to the consent of any other person.

18.4. Each of the paragraphs of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.

18.5. If we fail to insist that you perform any of your obligations under these Terms, or if we do not enforce our rights against you, or if we delay in doing so, that will not mean that we have waived our rights against you and will not mean that you do not have to comply with those obligations. If we do waive a default by you, we will only do so in writing, and any written waiver does not mean that we will automatically waive any later default by you.

18.6. These Terms are governed by Swiss law. This means a Contract for the purchase of Products through our site and any dispute or claim arising out of or in connection with the Contract (including non-contractual disputes or claims) will be governed by Swiss law. You and we both agree that the courts of Switzerland will have exclusive jurisdiction.