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TAG HEUER
The iconic square chronograph
An avant-garde icon beloved by connoisseurs, the TAG Heuer Monaco is an emblem of racing heritage and daring individuality.
A year after its launch, Jack Heuer brings the Heuer Monaco to the movie set of "Le Mans", where Heuer-sponsored Swiss driver Jo Siffert was coaching and stunt-driving for Steve McQueen. The actor loves the watch and wears it in every scene.
An edition with a black PVD coating appears on the market. Nicknamed "Dark Lord" by enthusiasts and collectors, this all-black reference with three orange hands is highly coveted because of its rarity.
For the 40th anniversary of the Monaco collection, TAG Heuer launches the Monaco V4. Resolutely futuristic, it is the world's first watch with belts, linear mass and ball bearings.
TAG Heuer becomes Official Partner of the Monaco Grand Prix with the Automobile Club of Monaco.
READ MOREFor the collection's 50th anniversary, TAG Heuer creates five limited editions celebrating the avant-garde and timeless design of the Monaco. Each model echoes a decade, drawing inspiration from the culture, colors and trends that marked it.
VIEW ALL OUR SPECIAL EDITIONSTAG Heuer becomes the first ever title partner of the Monaco Grand Prix. The Monaco Grand Prix has been the stage for moments that transcend time. The world’s most prestigious circuit, where every corner holds a story, and every victory is etched into history. More than a partnership, it’s a celebration of relentless passion and the pursuit of glory.
LEARN MOREA year after its launch, Jack Heuer brings the Heuer Monaco to the movie set of "Le Mans", where Heuer-sponsored Swiss driver Jo Siffert was coaching and stunt-driving for Steve McQueen. The actor loves the watch and wears it in every scene.
An edition with a black PVD coating appears on the market. Nicknamed "Dark Lord" by enthusiasts and collectors, this all-black reference with three orange hands is highly coveted because of its rarity.
For the 40th anniversary of the Monaco collection, TAG Heuer launches the Monaco V4. Resolutely futuristic, it is the world's first watch with belts, linear mass and ball bearings.
TAG Heuer becomes Official Partner of the Monaco Grand Prix with the Automobile Club of Monaco.
READ MOREFor the collection's 50th anniversary, TAG Heuer creates five limited editions celebrating the avant-garde and timeless design of the Monaco. Each model echoes a decade, drawing inspiration from the culture, colors and trends that marked it.
VIEW ALL OUR SPECIAL EDITIONSTAG Heuer becomes the first ever title partner of the Monaco Grand Prix. The Monaco Grand Prix has been the stage for moments that transcend time. The world’s most prestigious circuit, where every corner holds a story, and every victory is etched into history. More than a partnership, it’s a celebration of relentless passion and the pursuit of glory.
LEARN MOREA year after its launch, Jack Heuer brings the Heuer Monaco to the movie set of "Le Mans", where Heuer-sponsored Swiss driver Jo Siffert was coaching and stunt-driving for Steve McQueen. The actor loves the watch and wears it in every scene.
An edition with a black PVD coating appears on the market. Nicknamed "Dark Lord" by enthusiasts and collectors, this all-black reference with three orange hands is highly coveted because of its rarity.
For the 40th anniversary of the Monaco collection, TAG Heuer launches the Monaco V4. Resolutely futuristic, it is the world's first watch with belts, linear mass and ball bearings.
TAG Heuer becomes Official Partner of the Monaco Grand Prix with the Automobile Club of Monaco.
READ MOREFor the collection's 50th anniversary, TAG Heuer creates five limited editions celebrating the avant-garde and timeless design of the Monaco. Each model echoes a decade, drawing inspiration from the culture, colors and trends that marked it.
VIEW ALL OUR SPECIAL EDITIONSTAG Heuer becomes the first ever title partner of the Monaco Grand Prix. The Monaco Grand Prix has been the stage for moments that transcend time. The world’s most prestigious circuit, where every corner holds a story, and every victory is etched into history. More than a partnership, it’s a celebration of relentless passion and the pursuit of glory.
LEARN MOREThe TAG Heuer Monaco's provocative look broke with conventional watch designs. Equally radical was its perfect water resistance — a world first for a square case. More revolutionary still is its heart: the emblematic Calibre 11, one of the very first automatic chronograph movements, with its signature crown on the left.
VIEW ALL WATCHESOften copied, never equaled, the TAG Heuer Monaco stands out thanks to its signature features, such as its square case and beveled sapphire crystal. Innovations and re-interpretations over the next half century - special editions, in-house movements - were even more revolutionary.
VIEW ALL WATCHES" At the time, we immediately knew this was something special. […] The revolutionary square case would be the perfect housing for our avant-garde Monaco. "
The Calibre 11 was one of the first automatic chronograph movements in watchmaking history. Here is the story of its creation.
READ MOREWelcome to one of the most challenging complications in the watchmaker’s portfolio: the split-seconds chronograph.
READ MOREThe latest chapter in the story of legendary racers is the TAG Heuer Monaco Chronograph Racing Green, celebrating the rich history of British motorsports, and their iconic green livery.
READ MOREThe savoir-faire behind one of our most unique timepieces yet.
READ MOREFrom the original model unveiled in 1969 to the Split-Second Chronograph model, delve into the history of the TAG Heuer Monaco and uncover why it has become an icon for motorsport enthusiasts and collectors alike.
LISTEN MOREIconic works are timeless. They can be renewed and reinvented as time goes on, yet they always fit in perfectly with the zeitgeist. This is the special power of the TAG Heuer Monaco Chronograph, which has been launched with a new and powerful look.
READ MOREInside the movement that powers our new TAG Heuer Monaco Split-Seconds Chronographs.
READ MOREThe magic of driving at night with the TAG Heuer Monaco Night Driver.
READ MOREThe luminescent chronograph arrives just in time for Formula 1’s favorite night race.
READ MOREDiscover how our iconic timepiece fits seamlessly into the unbelievable true story of a team of unlikely underdogs.
READ MOREThis limited edition timepiece is a fresh take on the iconic square racing chronograph.
READ MORETo mark the 80th Monaco Grand Prix, we’re releasing the first-ever TAG Heuer Monaco Chronograph with a skeleton dial, in three exhilarating colors.
READ MOREIn our landmark new Time Out series, The Edge is asking breakout photographers to showcase a TAG Heuer watch through their world and lens, focused on a theme related to the timepiece itself.
READ MOREHow one very special Heuer Monaco went from mere technological wonder… to an icon of Hollywood history.
READ MORE