UNIVERSES
High steering precision under extreme time pressure. The ultra-competitive world of motorsports shares TAG Heuer’s quest for cutting-edge innovation and high performance.
Driven by its deep ties with motor racing, TAG Heuer proudly stands alongside the very best drivers, teams, and championships as Official Timekeeper and Official Watch.
Audacity, high-performance, and avant-garde. These are the words that best sum up TAG Heuer and Oracle Red Bull Racing team’s pursuit of excellence through their long-term partnership. A shared passion for inspiring feats, and a sight on victory.
DISCOVER OUR PARTNERSHIPGeared towards victory, the TAG Heuer Porsche Formula E racing team is ready to compete against fellow drivers and manufacturers in the world’s first all-electric road racing series.Fully charged for victory on the edge of modern racing.
DISCOVER OUR PARTNERSHIPLong live classics. Running every two years on the same circuit as the famous F1 Monaco Grand Prix, this timeless race brings together a roaring collection of iconic sports cars that dominated the F1 scene half a century ago.
DISCOVERTAG Heuer is a proud partner of the Carrera Panamericana, a legendary, if not the most dangerous race. It was first held in 1950 but was discontinued in 1955, and only to be revived in 1988. Jack Heuer paid tribute to the race in 1963 by naming one of his most famous chronographs the Carrera.
DISCOVER OUR PARTNERSHIPPart of the Triple Crown of Motorsport, the iconic Indianapolis 500 championship has attracted thousands of thrill-seekers and motorsports enthusiasts since 1911. A furious race held on a legendary track for the love of speed and high decibels.
DISCOVER OUR PARTNERSHIPRebels at heart, they were unstoppable racers. Putting the pedal to the metal ahead of their time, our Heritage ambassadors defined the spirit of motor racing, inspiring us to never stop pushing our limits and break free from conventions. Timeless icons whose flame still burns alongside the legends of tomorrow in TAG Heuer’s universe.