LA CARRERA PANAMERICANA

motorsport

LA CARRERA PANAMERICANA

History’s most devilish yet legendary race

Since 1991, TAG Heuer is a proud partner of the Carrera Panamericana, a gruelling race stretching across the unforgivable Mexican landscape. First held in 1950 but cancelled in 1955, it was revived in 1988. Jack Heuer’s famous Carrera chronograph - released in 1963 - paid homage to this one-of-a-kind event.

THE BEATING HEART OF MOTOR RACING

FROM THE 50s

THE BEATING HEART OF MOTOR RACING

From its inception in 1950, the hazardous yet thrilling Carrera Panamericana race quickly earned the status of legend.

ONLY THE BRAVE

TAKING DRIVERS BEYOND THE EDGE

Five days. 3,000 kilometers. Intense heat: the original Carrera Panamericana was more than a race. It was a life-risking experience.

CARRERA PANAMERICANA

A LEGEND - BOTH IN TERMS OF DANGER AND HISTORY

The short-lived yet mythical Carrera Panamericana saw the victory of famed drivers such as Fangio and inspired generations of others. Though it ended in 1955, the legend lived on. The race was revived in 1988, this time integrating modern safety standards.

THE RACE CONTINUES

TAMING MEXICO’S TOUGHEST ROADS

Set over seven days, today’s race extends from Oaxaca to Saltillo across a 3,000-km route covering parts of the original course.

Carrera Panamericana Circuit map

*This circuit map is an exemplary illustration.

JACK HEUER & THE CARRERA PANAMERICANA

Jack Heuer first heard about the Carrera Panamericana in 1962 from the parents of drivers Pedro and Ricardo Rodriguez, relieved that their sons were too young to have sped through the world’s most dangerous race. But their story immediately sparked Jack’s imagination, leading him to design the first racing-ready chronograph. Today, the TAG Heuer Carrera perfectly encapsulates the Mexican race’s relentless spirit of adventure.

DISCOVER THE CARRERA COLLECTION
DRIVEN AHEAD
DRIVEN AHEAD

THE SAGA LIVES ON

Today, TAG Heuer continues to shape the Panamericana legacy by sponsoring several participating Porsche cars.

DISCOVER TAG HEUER x PORSCHE PARTNERSHIP
FIT TO RACE
FIT TO RACE

DESIGNED FOR THOSE WHO DARE

Since its creation in 1963, the TAG Heuer Carrera has fused timeless looks with racing-inspired features such as high legibility at speed, distinctive lugs, and easy wearing over racing suits. Ready to roar ahead.

Discover more about the 60 years of Carrera
From 1963 to 2023

The race never stops